Hello Guys In this article we will see some growth hacking techniques that applied to your blog, it will allow them to grow.
Growth can come from the hand of visitors, subscribers to your newsletter, or any other parameter that interests you.
What is hacking Growth?
But what is growth hacking? Until recently there was not much information about this concept. However, today is a fashion strategy; and that, somehow, has overshadowed a recent concepts such as content marketing, content curation nboud oi marketing, and other classics such as community management.
To begin I invite you to read the definition from Wikipedia:
Growth Hacking (Positioning Strategy, is an equivalent term widely used in Spanish within the Marketing) is a set of marketing techniques developed by technology companies that use creativity, analytical thinking (which is done as part of the process critical) thinking as well as the web and social media metrics to sell their products and gain exposure. It can be seen as part of the ecosystem of online marketing (networking), since in many cases the Growth Hackers, profile designating strategists positioning, they are good at using techniques such as optimization of engines Search (known as SEO stands for search engine optimization also referred to in Spanish as SEO), website analytics, advertising on the Internet and A / B tests, which are consolidated trends.The Growth Hackers focus on low-cost alternatives and innovative than traditional marketing, ie use social media and viral marketing instead of buying advertising through more traditional media such as radio, print and television.
The growth hacking is particularly important for new businesses (known as startups), allowing the release of some "basic" giving priority to growth and leaving in the background the budget. Facebook, Twitter, LinkedIn, Airbnb, Dropbox, Spotify, Youtube and Udemy are companies using more or less successful techniques positioning strategy.
Naturally, the growth hacking goes beyond blogging and is not a simple matter, precisely because of the diversity of areas involved. The growth hacker has to be multidisciplinary and an expert in the business and the company in which it moves.
However, we can adopt the philosophy of growth hacking and some specific techniques perfectly applicable to blogs to bring these to the top.
Is growth hacking a disguised marketing?
Neil Patel, one of the largest online marketers that exist today, says that, nowadays, it is necessary to know these techniques because they understand will have a competitive advantage difficult to ignore.
The growth hacking eventually leads to acquire new customers and retain existing ones. Sound familiar? It is what life is called marketing, plain and simple.
Let Me Explain you by Giving taking some Example...
A traditional seller has a very broad approach, and while his skill set is extremely valuable, is not as necessary in the starting phase of a company. At this stage you do not need someone to "build and manage a marketing team" or "managing external suppliers" or even "establish a strategic marketing plan to achieve corporate objectives." Even many of the other things that marketers whose mission. Growth: the beginning of a new venture only one thing is needed.
10 growth hacking techniques to apply to your blogA growth hacker is not a substitute for, or is better than a seller. A hacker growth is different from a vendor. To use the most succinct definition by Sean, "A growth hacker is a person whose true north is growth."Every decision that a hacker does is growth based on growth. Every strategy, every tactic and every initiative, hoping tries grow. Growth is the sun around which rotates a hacker growth. Of course, traditional sellers are also concerned about growth, but not to the same extent. Remember, the power of a hacker growth is in its obsessive focus on a single target. By ignoring almost everything, they can accomplish the task that matters from the start.This absolute focus on growth has led to a number of methods, tools and best practices that simply did not exist in the repertoire of traditional marketing, and as time goes on the gap between the two discipline deepens.
To begin to understand the revolution that has meaning in the world of Internet marketing, Neil Patel gives us a great example of growth hacking off-line (if such a thing exists): McDonald understands interstates, built in US ., from the 1950s they were a new channel for customers, and they took advantage of this. Today, highway exits are filled with the golden arches of McDonald. Internet is the modern equivalent to this analogy. If you look at the maps in invisible line that now unite people, data and ideas then you can configure your own golden arches.
But, as I said before, we adopt the philosophy and spirit of the hacker growth and reinventémonos every day to our blog breathe every day like a start-up in question.
Here I propose some specific techniques growth hacking for you to apply in your blog, I assure you that work, though not surprisingly, none of this makes sense without creating quality content valuable and useful to your followers.
1. Technical Skyscraper
The Skyscraper Technique , a technique that if you hold well, you can make easily double the organic search traffic to your blog.
In very general terms, the technique of skyscrapers is as follows:
- Find content that is very well positioned and worth linking. Use this tool: Content Explorer .
- Prepares an article on the same subject. But we must do much better than the original.
- Contact with people who have already linked a similar and let them know that your content is much higher content.
But you need not follow this technique to the letter. Simply, you can give results very very successful look for items, overcome (deeper or extensive content, adding infographics, videos, etc.) and reporting it extensively in social networks.
Main objective of this technique: get quality backlinks.
2. Develops custom images associated with your articles
Include images increases the likelihood that other link your content. But we're not talking about the images that you've found in Google or other repositories. I mean only visual material that you have created yourself. According SocialBro, who has published an interesting book on the science of success of Twitter, tweets that include images are 34% more likely to be retweeted that those who do not include any.
How to make pictures? My favorite tool is Canva, whose main virtue is to make all those designers who are wishing for making pictures.. But if you want to make visual material in a few seconds, you try Paul , the Buffer tool included.
There are two types of images that work well: one is the graphics . And another is the animated gif. To make use animated gifs I Recommend CloudApp .
Main objective of this technique: to increase the interaction of your followers on social networks.
3. Free Ebooks and pop-ups
Giving away an ebook in PDF is one of the most effective methods to get new followers and engage those who already have.
Ebooks, or any other type of offer, serve to draw the attention of those who visit your blog, but do not forget to be claims containing material quality, useful and valuable, as I said before.
The most effective technique, in turn, to report your offers to the readers of your blog, and inviting them to subscribe to your newsletter, for example, is the pop-up. However, we must ensure that these popups are annoying and least intrusive possible. If you use WordPress.org, there is a great plugin for it: OptinMonster . Otherwise, a very interesting solution is Hello Bar that instead of a pop-up shows an information bar at the top of the screen.
Main objective of this technique: increasing the list of subscribers to your newsletter.
4. Recycle your old content
It is shown that the information called evergreen (which does not expire) is what allows us to grow our blog for the simple reason that, being always present, reaches more public.
That's also a trick of growth hacking and related to recycling content. And one way to enhance our best evergreen content is recycled; that is, to republish in the same or another format.
In the same format it means you can choose an old but successful post, which follow current; change the title, keyword (best choice: more powerful and less competition) and modify it by adding new text, graphics, video, etc. If you change the URL you must be careful to redirect the old to the new in order not to lose existing references.
But another form of recycling is to convert the most successful of our blog entries to another format. For example, you can convert a post on a podcast or a slide show. In the latter case, the site works well Slideshare . And if you already have a presentation Slideshow you can make in a YouTube video.
Main objective of this technique: push the limits of your audience.
5. Social Locker
We have seen that one way to increase the interaction of your followers on social networking is the use of images. Why? simply because the visual information much more engaging than any other. But you can force a little more to the readers of your blog to carry out a social action (tweet, share or Facebook Likes, +1 Google+, etc.), only offering additional content, they will not get another mode.
Thus, much more direct than using images, can be performed in the WordPress.org plugin Social Locker . What does this plugin? Something very simple: hidden content in your blog posts that are unlocked with a retweet a like or +1.
Main objective of this technique: to increase the interaction of your followers on social networks.
6. Content upgrades
As we have seen, the smart, along with free ebooks, pop-ups are a great way to increase the list of subscribers to your newsletter. However, although it works, it's a well-worn tactic. Your ebooks have to be good enough to attract the attention of your followers, because there is much competition.
And pop-ups are a bit intrusive and not very well regarded by the public.
But there is a technique called content upgrade, which is to offer exclusive content only to those who subscribe to your newsletter. For those who are already subscribers, the only procedure is to provide your email address. For new, too, though logically they have to confirm the subscription before accessing the material.
Main objective of this technique: increasing the list of subscribers to your newsletter.
7. engaging titles
The copywriting is one of the most classic and effective marketing techniques and specifically the art of persuasive writing. Pursues convince your audience to achieve a goal. With copywriting you will get your readers interested in your content.
One of the key points is that of the titles. Both in your articles, as in the affairs of the newsletters or on your artwork, you must write good headlines invite click to read the post, read the email message you've sent or execute the call to action that includes your image.
There are many tricks and the limit is your imagination.
Main objective of this technique: get virality in your publications.
8. The machine Twitter
Twitter is one of the most effective communication tools to achieve growing a blog. Mainly for two reasons:
- It is an amplifier of your content, giving them greater visibility.
- It allows you to communicate directly with your followers and know your competition, gaining valuable information to improve.
Currently, Twitter is the perfect machinery, among other things, to improve search engine positioning of your blog posts, replacing in part the traditional link building (getting quality inbound links to your blog) and other techniques, more laborious and complex as the guest blogging (post on other blogs). To do this, we must work on Twitter, with the aim of generating traffic to your blog .
This technique does not work without followers on Twitter so your first task will be to build a large community likely to interact with you.
Main objective of this technique to improve the positioning of your posts.
9. Click to tweet
In a previous section we have seen how Social Locker works in order to increase the interaction of your followers on social networks, through unlock content in exchange for social action (tweet, like or +1 me). It is a technique that could be considered a "social payment".
Click to tweet is not a "payment", but a tool that makes it easy for readers of your blog, an easy way to retweet your content. For example, the WordPress.org plugin Click to tweet what it does is add a button to the editor so you can add the text a shortcode that inviting the reader to highlight Tweet * with one click.
Main objective of this technique: to increase the interaction of your followers on Twitter.
10. SEO
If you have a good positioning in search engines, with Google leading the way, you have more visits.
And, whether we weigh, the SEO remains essential to improve the position of any of our posts. For example, the latest requirement of Google, and very logical on the other hand, is optimized for mobile devices of any online site, due to the increasing use of smartphones and tablets. In this article I'll explain why not only serves to have a responsive template and how to adapt your blog to be mobile friendly: mobile optimization and positioning are you ready? .
So there will be someone to take his hands to his head, to include in this list the
SEO techniques growth hacking, but to me SEO techniques are nothing.
Of all the techniques, assign a good keyword article that are publishing is an art and a very important time to get that post will be read that other factor.
Main objective of this technique to improve the positioning of your posts.
Conclusions
Growth hacking techniques that have been compiled in this article can easily implement in your blog. Some require more effort than others but they will achieve a significant growth.
As always, I'll be happy to hear your experiences. You can use the comment to it, or tell me if I have forgotten something important to say on the subject. And if you like, I invite you to share the post on your blog or social networks.
Happy Blogging..! :)
Post a Comment