Hello Guys Today Gonna Share Some Important Tips Related to Google Analytics and metrics
Introduction to Google Analytics and metrics
In this post you will find an introduction to Google Analytics and find the definitions of its key metrics. And so you can get started quickly, I invite you to create your first scorecard, with 7 basic reports, simply by clicking the button below, which will lead to the automatic configuration of a panel entitled "Basic Reports" .
With Google Analytics you will know:
- What is your target audience.
- How to get to your blog (acquisition)
- How users behave inside your blog (behavior).
- The level of fulfillment of your goals.
But I recommend to you to understand better the practical method: add tracking code Google Analytics to your blog and add the control panel with 7 basic reports that you intended to start. I can do as I said, by clicking the button that says "7 basic reports of Google Analytics."
How the tracking code for your blog is located within Google Analytics
Enter Google Analytics and go to the "Administrator" tab. In the "Account" column choose your account from the drop down and the "Property" column select the blog.
Click on the "Tracking Information" and then "Tracking Code". Copy and paste the code on every page of your blog.
How the tracking code is added to your blog
If your blog is running under the WordPress.org platform, you yourself can change the active theme header.php file and paste the code immediately after the <body>.
However, in order to change as little as possible theme files (especially if you're not versed in Web development), we can make use of the Genesis system.
To do this, we go to "Genesis> Theme Options" and copy the tracking code
Google Analytics, in "Enter any script or code you want to leave in wp_head ()", within the space where "Scripts says header and footer".
Finally saving the changes, click the "Save Changes" button.
The problem of adding code directly modifying the header.php file, either through the "Appearance> Themes" option or by adding a function in the functions.php file of the active theme is that these changes lead to lose If upgrading the template. If you are using Genesis, this problem is avoided.
There are plugins for Google Analytics (eg. Google Analytics for Yoast ). However, it is not recommended to recharge the system with unnecessary plugins.
If your blog is part of the WordPress.com platform, you can only use Google Analytics if you hire the Business plan . There is another way through CloudFlare .
For those who work with Blogger, yes you can configure: go to "Settings> General" option and paste the Google Analytics ID code seugimiento.
Creating your first dashboard in Google Analytics
As I indicated at the beginning, you can start playing your first Google Analytics data by basic control box that I have prepared.
Once you get a page similar to that shown in Figure 3 appears, choose the blog from the dropdown that says "Select a view" and type a title for the dashboard; eg "Basic reports".
Immediately the dashboard with your data under "Panels> Private" will be created.
The fundamental metrics
To better understand charts and graphs that appear on this scorecard, read the definitions of metrics that I have included in the following summary.
Landing page
A landing page is that through what has come to your blog from outside. Why this distinction is made "from outside"? Because when a user visits your blog you can browse jumping from one page to another, and these are just for Google Analytics "pages" and not "landing pages". Landing pages can be considered more important and determined somehow, the virality of your content because they are the ones that are coming from social networks, search engines, and other sources.
User
"User" is a metric that counts the number of different people who access the blog. A user can visit various pages of our blog, in the same session or at different sessions. Before "Unique visitors" was called in Google Analytics.
Session
A "session" is a visit to any of the pages of our blog; either by the same user or different from them. In Google Analytics it is counted not only that you clicked on a page, but how long it remains there (average session length) and other values that determine the "quality" of the visit, which is what matters.
Bounce
This is one of the important metrics because it indicates, in some way, the degree of interest that have your content to your visitors. When a visitor comes to one of your pages, what good would that visit more pages of your blog. The rebound occurs when the user goes without interacting on your blog and you get bounce rates as low as possible.
Average session length
Is the time that visitors stay on your blog on a particular page. It is also a factor that determines the quality of your content so you should pay special attention to him. It is best that crosses this metric with the sessions of a particular page because a page where people spend much time watching even if fewer visits is more desirable.
New users
The "new users" are those who visit our blog for the first time. However, recurrent users are accessing at least a second time. Good news for our blog that new users will increase, but it will be more if those who have already visited once they return.
Pages / session
The more pages a user sees in each session, the better. That will give an idea of how interesting it is our blog for the hearing. This metric is the number (or average) of blog pages for which the user has moved during a visit.
Channel
A channel is one means by which it has come to our blog. For example organic search through any search engine, is a channel. There are the following channels:
- Organic search. They are the visitors coming through search engines Google, Yahoo !, Bing, etc.
- Direct traffic. These visits come through the URL of the pages of our blog but entered directly in the browser.
- Social. Visitors arriving through social networks.
- References. Visitors arriving through Web sites or other blogs.
Font
For example, references in traffic, access to our blog can get through various sources, that would be different external sites. In organic search, the sources would be the different search engines (Google, Bing, etc.). In social, the source would be the social network in particular.More information
Like any statistical system, the raw data are useless. Ideally, it places them in a context and, in the case of Google Analytics, interpret comparing date ranges.
Also, it is interesting to cross several metrics. For example, if the metric "% new sessions" and "number of sessions" are crossed, we will have an accurate idea of whether it is succeeding in retaining users or have a good strategy to attract new users.
Conclusions
Google Analytics is a good ally to find out how your audience behaves when accessing your blog and how to reach him. And not only that. You also have mechanisms to define objectives and monitor whether they are met.
This article can be very helpful in order to get started in Google Analytics. I've provided a picture of simple control, with 7 basic graphics and tables to begin to understand how this tool of analysis of visits to your blog works. Install it in your
Google Analytics account and see if you can evaluate whether your blog works on what you've set out to achieve.
Install a new panel, from the link I shared in this post, it is very easy, simply it requires that you choose the property of Google Analytics (blog) on which it will apply and write a title for it. Lee, above, "Creating your first dashboard in Google Analytics." This can only configure a report template; no data is imported but the scorecard will be developed with the data that exists in your blog.
Read the definitions, which will give a clear idea of the significance of key metrics, and studies "4 reports Google Analytics for Beginners", indicated in the "More Information".
Last Words-
Thats it Guys... I would like to know about your experience and to share with us any comments on the issue.
Happy Blogging..! :)
I am so over plug-ins. I’m using INK for ALL, an AI enabled text editor that optimizes content. Ever heard of this? http://bit.ly/2XUjrhu
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